California has a special relationship with the Internet. Many of the core technologies that power the Internet were invented here. Many of the most successful online entrepreneurs and content creators - in business, the arts, and countless other endeavors - got their start here.
What we know is smartphones are everywhere and they are rich in data. What we know is that there are apps once downloaded by the consumer that will also in turn download the consumers' contact book. Most consumers don't want that to happen and don't know it's happening.