There is some pretty powerful self-interest in wanting a future that is not just running storm-to-storm. The argument that I make is not that we aren't competitive and selfish and greedy. We are. We're all of these things. We're complicated, competitive, greedy and nasty, and kind and generous and compassionate.
What we know is that the environmental movement had a series of dazzling victories in the late '60s and in the '70s where the whole legal framework for responding to pollution and to protecting wildlife came into law. It was just victory after victory after victory. And these were what came to be called 'command-and-control' pieces of legislation.