Outlets are turning away from phone polling, which can be problematic. For example, we did a poll for NBC around the Ebola crisis; we provided results in 24 hours. Their traditional phone poll would have taken a week to turn around. We're showing people we can do high-quality work: we've proved that with the work we do with the media.
We saw that our customers required help beyond the data sets they had and that they could benefit from a wider opinion. So we built Survey Monkey Audience, and we've now got 4 million users who signed up to take surveys. Our clients can choose the demographic they want to hear from, and we can provide that sample.