Trying ignoring party leaders in order to sway public opinion may work in countries where elected representatives are responsive to their constituencies. But in Mexico, members of the legislature cannot be reelected, so their destinies depend less on the will of the people than on party bosses.
The Left discovered that its post-electoral strategy of constant confrontation was actually helping Felipe Calderon and his popularity instead of undermining it. So Marcelo Ebrard, the mayor of Mexico City, who's a very savvy politician, he changed course. He decided to actually govern instead of simply trying to bring the Calderon government down.
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
As long as you think of your real self as the person you are, then of course you're going to be fearful of death. But what is a person? A person is a pattern of behavior, of a larger awareness. You know, the two-year-old dies before the three-year-old shows up, the three-year-old dies before the teenager shows up.