It makes sense that we came up with our public school system during the Industrial Revolution because it's like everybody is a factory worker, eating their terrible food and going back to the room where you're silent and listening to an idiot. That's an epitomizing idea, getting called 'Nothing' for your whole high school experience.
When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute; we wanted people to take it seriously, so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that, but they do it anyway.
The industrial processes in use today were developed at a time when no one had to consider what the environmental impact was. Who cared? But making ecological concerns matter to a company's bottom line will help it do the research and development that will reinvent everything we buy.
I spend a lot of time in L.A., and when it rains there you get the entire rainfall for the year in two days, raindrops the size of mangoes. And in Barcelona, the Mediterranean storms come up from the sea, thunder and lightning; it's like the end of the world.
We played at a festival in Mexico City, at the same time as another famous artist, and I reckon we had 55,000 people watching New Order; the other had 7,000. I think from that I've discovered the secret of success in the music industry: don't do any promotion.