Our focus is to see that we are growing faster than the industry and, whichever product we launch, we do better than competition. We try and manage our operations better than competition. Essentially, we try to be better than what we were the previous year.
The truth is that a number of us have been saying for quite some time that it was only a matter of time until someone went to a gun show, bought a military-like semi-automatic assault weapon with a large capacity magazine, and did enormous damage.
I think carpet bombing is an absolutely tremendous idea if the enemy accommodates you by laying himself out like a carpet in the middle of the desert without any civilians or infrastructure around him. Sadly, the Islamic State has learned that that is a losing proposition and does not accommodate us in that way.
In the 101st Airborne Division headquarters in Mosul, we had a sign on the wall. It was a question that we would ask ourselves before every new operation or policy initiative. It asked: Will this policy or operation take more bad guys off the streets than it creates by its conduct?