People resist and fight against things that are new that they haven't seen before, especially if they make them uncomfortable. But fiction is a safe place to tell these stories and to reach out to people and maybe affect them and make a difference in their lives.
I always look for a story that hasn't been told in the same way. I don't care about a lot of the usual elements people use for a quick drama boost. I want to know, for example, what happens when a man who was victimized by his father tries to be a father to a woman sixty years his senior.
A lot of action heroes, we're told they are heroic primarily because they commit violence upon the bad guy. It can be cathartic; it can be thrilling. But at some point, I think you want more from your heroes than just the ability and willingness to pummel someone.
What I feel responsible for is, if my name is on a comic, I want it to be the best-written comic that I can possibly do. I want it to include some new things we haven't seen before, new story ideas, new characters. Quality, quality art, all those kinds of things.