The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
There are those who would draw a sharp line between power politics and a principled foreign policy based on values. This polarized view - you are either a realist or devoted to norms and values - may be just fine in academic debate, but it is a disaster for American foreign policy. American values are universal.