Well, the taxes that everyone else is paying are supporting lots of programs that were in place prior to Obama's new spending. So new spending has too be paid for by new taxes, or by eliminating existing tax breaks. And Obama wants that burden to be borne exclusively by the rich.
This point seems counter-intuitive, given the amount of conspicuous vulgarity, vice, and immorality in America. Indeed some Islamic fundamentalists argue that their regimes are morally superior to the United States because they seek to foster virtue among the citizens.