Biggie was a lyrical genius: he was a musical painter with words. As he rapped, you would see the picture come to life as you heard his story. You hear a lot of rappers rap; you hear a lot of singers sing, but you don't see the movie in your head the way you do when you hear Biggie rap.
As a businessman, I saw club tracks as a new franchise that could be profitable for years to come. It was like being in McDonald's and realizing that even though cheeseburgers and fries sold big, you could also make money serving up McRibs, which are always available for a limited time only.